The Routledge Handbook of Strategic Communication

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Synopsis
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Copyright:
2015

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781136207112
Related ISBNs:
9780203094440, 9780415530019, 9780415530019, 9780367367732, 9780367367732
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Derina Holtzhausen
Edited by:
Ansgar Zerfass

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