Gender, Culture, and Consumer Behavior
By: and
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- Synopsis
- This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 488 Pages
- ISBN-13:
- 9781136463495
- Related ISBNs:
- 9780203127575, 9781138110441, 9781138110441, 9781848729469, 9781848729469
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/29/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Cele C. Otnes
- Edited by:
- Linda Tuncay Zayer
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- by Cele C. Otnes
- by Linda Tuncay Zayer
- in Nonfiction
- in Business and Finance
- in Psychology
- in Social Studies
- in Sociology