Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
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- Synopsis
- In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 436 Pages
- ISBN-13:
- 9781439881927
- Related ISBNs:
- 9781466566613, 9780429189517, 9781466566620, 9781138416529, 9781138416529, 9781439881910, 9781439881910
- Publisher:
- CRC Press
- Date of Addition:
- 03/30/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.