Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives (Routledge Communication Series)

Synopsis

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Copyright:

2011

Book Details

Book Quality:

Publisher Quality

Book Size:

298 Pages

ISBN-13:

9781135236830

Related ISBNs:

9780203866153, 9780415872850, 9780415872850, 9780415872867, 9780415872867

Publisher:

Taylor and Francis

Date of Addition:

03/31/20

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Social Studies, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Nilanjana Bardhan

Edited by:

C. Kay Weaver