The Cluetrain Manifesto: 10th Anniversary Edition (10) (Ft Ser.)

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Synopsis
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors”; thesis no. 20: "Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
Copyright:
2011

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780465004140
Related ISBNs:
9780465004140, 9780465018659
Publisher:
Basic Books
Date of Addition:
Copyrighted By:
Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Grade Levels:
Eighth grade, Ninth grade, Tenth grade, Eleventh grade, Twelfth grade, College Freshman, College Sophomore, College Junior, College Senior, Graduate Student, Undergraduate Student
Reading Age:
13 and up
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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