Negotiating Translation and Transcreation of Children's Literature: From Alice to the Moomins (1st ed. 2020) (New Frontiers in Translation Studies)

Synopsis

This book offers fresh critical insights to the field of children’s literature translation studies by applying the concept of transcreation, established in the creative industries of the globalized world, to bring to the fore the transformative, transgressional and creative aspects of rewriting for children and young audiences. This socially situated and culturally dependent practice involves ongoing complex negotiations between creativity and normativity, balancing text-related problems and genre conventions with readers’ expectations, constraints imposed by established, canonical translations and publishers’ demands. Focussing on the translator’s strategies and decision-making process, the book investigates phenomena where transcreation is especially at play in children’s literature, such as dual address, ambiguity, nonsense, humour, play on words and other creative language use; these also involve genre-specific requirements, for example, rhyme and rhythm in poetry. The book draws on a wide range of mostly Anglophone texts for children and their translations into languages of limited diffusion to demonstrate the numerous ways in which information, meaning and emotions are transferred to new linguistic and cultural contexts. While focussing mostly on interlingual transfer, the volume analyses a variety of translation types from established, canonical renditions by celebrity translators to non-professional translations and intralingual rewritings. It also examines iconotextual dynamics of text and image. The book employs a number of innovative methodologies, from cognitive linguistics and ethnolinguistics to semiotics and autoethnographic approaches, going beyond text analysis to include empirical research on children’s reactions to translation strategies. Highlighting the complex dynamics at work in the process of transcreating for children, this volume is essential reading for students and researchers in translation studies, children’s fiction and adaptation studies.

Copyright:

2020

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9789811524332

Related ISBNs:

9789811524325

Publisher:

Springer Singapore, Singapore

Date of Addition:

05/29/20

Copyrighted By:

Springer Nature Singapore Pte Ltd.

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Literature and Fiction, Language Arts, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Joanna Dybiec-Gajer

Edited by:

Riitta Oittinen

Edited by:

Małgorzata Kodura