Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication

By: Raymond Boyle and Peter Flood and Deirdre Kevin

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Synopsis: Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century. Collectively, the articles give an authentic flavor of the issues--real and incipient--surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.

Book Quality:: Publisher Quality
Book Size:: 88 Pages
ISBN-13:: 9781135480066
Related ISBNs:: 9781315046013, 9780805895223, 9780805895223, 9781315046013, 9780805895223
Publisher:: Taylor and Francis
Date of Addition:: 05/08/20
Copyrighted By:: N/A
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Technology, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Raymond Boyle
Edited by:: Peter Flood
Edited by:: Deirdre Kevin