Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
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- Synopsis
- Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 306 Pages
- ISBN-13:
- 9781136781285
- Related ISBNs:
- 9780429238086, 9780203824702, 9780789025357, 9780789025357, 9780789025340, 9780789025340
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/17/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.