Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective
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- Synopsis
- This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 224 Pages
- ISBN-13:
- 9781134460151
- Related ISBNs:
- 9780429230677, 9780203361726, 9780415282055, 9780415282055, 9780415282048, 9780415282048
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/06/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Education, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Bertrand Moingeon
- Edited by:
- Guillaume Soenen
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- by Bertrand Moingeon
- by Guillaume Soenen
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