Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain

Synopsis

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.

Copyright:

2015

Book Details

Book Quality:

Publisher Quality

Book Size:

288 Pages

ISBN-13:

9781000183078

Related ISBNs:

9781003085034, 9780857857392, 9780857857392, 9780857856111, 9780857856111

Publisher:

Taylor and Francis

Date of Addition:

06/06/20

Copyrighted By:

N/A

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Cooking, Food and Wine, Social Studies

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Erika Rappaport

Edited by:

Sandra Trudgen Dawson

Edited by:

Mark J. Crowley