Franchising Hospitality Services (Hospitality, Leisure, And Tourism Ser.)
By: and
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- Synopsis
- 'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
- Copyright:
- 2000
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781136402272
- Related ISBNs:
- 9780080506968, 9781138148734, 9781138148734, 9780750647724, 9780750647724
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/12/20
- Copyrighted By:
- Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Conrad Lashley
- Edited by:
- Alison Morrison
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- by Conrad Lashley
- by Alison Morrison
- in Nonfiction
- in Travel
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