Entertainment-Education: A Communication Strategy for Social Change (Routledge Communication Series)

By: Arvind Singhal and Everett Rogers

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Book Quality:: Publisher Quality
ISBN-13:: 9781135669423
Related ISBNs:: 9781410607119, 9780805832358, 9780805832358, 9780805833508, 9780805833508
Publisher:: Taylor and Francis
Date of Addition:: 06/20/20
Copyrighted By:: Routledge
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.