New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series)

By: Ruby Roy Dholakia and Norbert Mundorf and Nikhilesh Dholakia

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Synopsis: As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.

Book Quality:: Publisher Quality
Book Size:: 300 Pages
ISBN-13:: 9781135448141
Related ISBNs:: 9781315044873, 9780805816266, 9780805816266, 9781138977082, 9781138977082
Publisher:: Taylor and Francis
Date of Addition:: 07/04/20
Copyrighted By:: N/A
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Technology, Social Studies, Language Arts, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Ruby Roy Dholakia
Edited by:: Norbert Mundorf
Edited by:: Nikhilesh Dholakia