Designing the Music Business: Design Culture, Music Video and Virtual Reality (1st ed. 2020) (Music Business Research)

Synopsis

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Copyright:

2020

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9783030481148

Related ISBNs:

9783030481131

Publisher:

Springer International Publishing

Date of Addition:

07/15/20

Copyrighted By:

Springer Nature Switzerland AG

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Art and Architecture, Business and Finance, Communication, Music, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.