Negative Political Advertising: Coming of Age (Routledge Communication Series)
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- Synopsis
- This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781135439255
- Related ISBNs:
- 9781315044552, 9780805808346, 9780805808346, 9781138976870, 9781138976870
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/16/20
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Language Arts, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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