Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
By: and
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- Synopsis
- This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781136690907
- Related ISBNs:
- 9780203812181, 9780805800333, 9780805800333, 9780805810448, 9780805810448
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/16/20
- Copyrighted By:
- Lawrence Erlbaum Associates, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jennings Bryant
- Edited by:
- Dolf Zillmann
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- by Dolf Zillmann
- in Nonfiction
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