Public Relations Research Annual: Volume 3
By: and
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- Synopsis
- Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 240 Pages
- ISBN-13:
- 9781136695391
- Related ISBNs:
- 9780203812822, 9780203709252, 9780415515580, 9780805809305, 9780805809305, 9780415515580
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/17/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Larissa A. Grunig
- Edited by:
- James E. Grunig
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