Television and Political Advertising: Volume Ii: Signs, Codes, and Images (Routledge Communication Series)
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- Synopsis
- This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
- Copyright:
- 1991
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 280 Pages
- ISBN-13:
- 9781135437503
- Related ISBNs:
- 9781315044491, 9780805806625, 9780805806625
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/17/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Frank Biocca
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