Handbook of Research on Retailing (Research Handbooks in Business and Management series)
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- Synopsis
- The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick-and-mortar players are expanding their online operations and setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Each of these players has to keep up with the consumer – even successful companies cannot sit back and rest but need to prepare for the next wave of change. This Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing. Leading scholars explore what we know from extant studies, what are the ensuing best practices, what evolutions are ahead, and whether current approaches still work in the future. This book’s future-based perspective makes it an excellent resource for academics in retailing and marketing, as well as marketing and retailing consultants, retailers, and marketing managers.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 480 Pages
- ISBN-13:
- 9781786430281
- Related ISBNs:
- 9781786430274
- Publisher:
- Edward Elgar Publishing
- Date of Addition:
- 09/23/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Katrijn Gielens
- Edited by:
- Els Gijsbrechts
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- by Katrijn Gielens
- by Els Gijsbrechts
- in Nonfiction
- in Reference
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