A Designer's Research Manual: Succeed In Design By Knowing Your Clients And What They Really Need (Design Field Guide Ser.) (PDF)

By: Jennifer Visocky O'Grady and Ken O'Grady

Sign Up Now! Already a Member? Log In
You must be logged into UK education collection to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Book Quality:: Excellent
Book Size:: 192 Pages
ISBN-13:: 9781592535576
Related ISBNs:: 9781592532575
Publisher:: Rockport Publishers
Date of Addition:: 09/11/20
Copyrighted By:: Rockport Publishers
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Art and Architecture, Business and Finance, Communication
Submitted By:: Bruce Krause
Proofread By:: Bruce Krause
Usage Restrictions:: This is a copyrighted book.