Marketing for Architects and Engineers: A new approach
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- Synopsis
- Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
- Copyright:
- 1996
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 148 Pages
- ISBN-13:
- 9781135820343
- Related ISBNs:
- 9780419202905, 9780203362327, 9780367091606
- Publisher:
- Taylor and Francis
- Date of Addition:
- 09/18/20
- Copyrighted By:
- Brian Richardson
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture
- Grade Levels:
- College Freshman
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.