The Political Marketing Game (2011)
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- Synopsis
- The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230299511
- Related ISBNs:
- 9780230537774
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/07/20
- Copyrighted By:
- Jennifer Lees-Marshment
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by J. Lees-Marshment
- in Nonfiction
- in Business and Finance
- in Language Arts
- in Communication
- in Politics and Government