Competitive Strategies: Managing the Present, Imagining the Future (2013) (Bocconi on Management)

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Synopsis
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780230354586
Related ISBNs:
9780230301641
Publisher:
Palgrave Macmillan UK, London
Date of Addition:
Copyrighted By:
E. Valdani, A. Arbore
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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