Competitive Strategies: Managing the Present, Imagining the Future (2013) (Bocconi on Management)
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- Synopsis
- This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230354586
- Related ISBNs:
- 9780230301641
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/08/20
- Copyrighted By:
- E. Valdani, A. Arbore
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.