Building Brand Value the Playboy Way (2009)
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- Synopsis
- Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9780230239586
- Related ISBNs:
- 9780230577893
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/09/20
- Copyrighted By:
- S. Gunelius
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.