Revenue Management: A Practical Pricing Perspective (2011)
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- Synopsis
- Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230294776
- Related ISBNs:
- 9780230241411
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/10/20
- Copyrighted By:
- Ian Yeoman and Una McMahon-Beattie
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- I. Yeoman
- Edited by:
- U. McMahon-Beattie