Brand Champions: How Superheroes bring Brands to Life (2011)
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- Synopsis
- A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230304659
- Related ISBNs:
- 9780230220324
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/10/20
- Copyrighted By:
- I. Buckingham
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.