Counter Strategies in Global Markets (2012)
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- Synopsis
- Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230362956
- Related ISBNs:
- 9780230301313
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/10/20
- Copyrighted By:
- Olaf Ploetner
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- O. Ploetner