Contemporary Strategic Marketing (2nd ed. 2007)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230374041
- Related ISBNs:
- 9780230507203
- Publisher:
- Macmillan Education UK
- Date of Addition:
- 12/10/20
- Copyrighted By:
- Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Ross Brennan
- by Paul Baines
- by Paul Garneau
- in Nonfiction
- in Business and Finance