Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web (2012)

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Synopsis
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Copyright:
2012

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780230391253
Related ISBNs:
9780230391246
Publisher:
Palgrave Macmillan UK, London
Date of Addition:
Copyrighted By:
D. Padua
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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