Contemporary Thoughts on Corporate Branding and Corporate Identity Management (2008)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780230583221
- Related ISBNs:
- 9780230543140
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/11/20
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- T. Melewar
- Edited by:
- E. Karaosmanoglu
- Edited by:
- Elif Karaosmano?lu
Reviews
Other Books
- by E. Karaosmanoglu
- by T. Melewar
- by Elif Karaosmano Lu
- in Nonfiction
- in Art and Architecture
- in Business and Finance
- in Communication