Pricing Perspectives: Marketing and Management Implications of New Theories and Applications (2008)

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Synopsis
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Copyright:
2008

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780230594890
Related ISBNs:
9780230207226
Publisher:
Palgrave Macmillan UK, London
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Education
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
S. Rothenberger

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