Lifestyle Brands: A Guide to Aspirational Marketing (2013)
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- Synopsis
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137285935
- Related ISBNs:
- 9781137285928
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 12/13/20
- Copyrighted By:
- S. Saviolo, A. Marazza
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by S. Saviolo
- by A. Marazza
- in Nonfiction
- in Computers and Internet
- in Business and Finance
- in Communication