International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (2013) (International Marketing and Management Research)
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- Synopsis
- International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137376466
- Related ISBNs:
- 9781137379078
- Publisher:
- Palgrave Macmillan US, New York
- Date of Addition:
- 12/13/20
- Copyrighted By:
- Anshu Saxena Arora
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- A. Arora