Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics

By: Monica Flegel and Judith Leggatt

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Synopsis: The reactionary Comicsgate campaign against alleged “forced” diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base. Along the way the book covers such topics as: · Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the Secret Empire series' turncoat Captain America · Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis · Marketing, the Marvel Universe, and online fan culture Superhero Culture Wars demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.

Book Quality:: Publisher Quality
ISBN-13:: 9781350148659
Related ISBNs:: 9781350148635
Publisher:: Bloomsbury Publishing
Date of Addition:: 01/21/21
Copyrighted By:: Monica Flegel and Judith Legatt, 2
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Reference, Literature and Fiction, Social Studies, Language Arts
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.