Loose: The Future of Business is Letting Go (4)
By:
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage debate. If the Pope can do loose, anyone can.Loose thinking is at odds with all but the most progressive organizations. Businesses pay lip service to customer collaboration while still exerting maximum control. As Clay Shirky suggests, companies that create products, services and message that are too perfect will leave the consumer thinking 'where is the space for me?' LOOSE shakes up the status quo and shows how prevailing business wisdom needs to change.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 272 Pages
- ISBN-13:
- 9780755361564
- Related ISBNs:
- 9780755361557
- Publisher:
- Headline
- Date of Addition:
- 01/28/21
- Copyrighted By:
- Martin Thomas
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- College Freshman
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.