Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (2004) (International Series in Quantitative Marketing #16)
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- Synopsis
- Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780387250021
- Related ISBNs:
- 9780387243788
- Publisher:
- Springer US
- Date of Addition:
- 02/07/21
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Technology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Amiya K. Chakravarty
- Edited by:
- Jehoshua Eliashberg