Buying into the World of Goods: Early Consumers in Backcountry Virginia (Studies in Early American Economy and Society from the Library Company of Philadelphia)

Synopsis

How did people living on the early American frontier discover and then become a part of the market economy? How do their purchases and their choices revise our understanding of the market revolution and the emerging consumer ethos? Ann Smart Martin provides answers to these questions by examining the texture of trade on the edge of the upper Shenandoah Valley between 1760 and 1810. Reconstructing the world of one country merchant, John Hook, Martin reveals how the acquisition of consumer goods created and validated a set of ideas about taste, fashion, and lifestyle in a particular place at a particular time. Her analysis of Hook's account ledger illuminates the everyday wants, transactions, and tensions recorded within and brings some of Hook's customers to life: a planter looking for just the right clock, a farmer in search of nails, a young woman and her friends out shopping on their own, and a slave woman choosing a looking glass. This innovative approach melds fascinating narratives with sophisticated analysis of material culture to distill large abstract social and economic systems into intimate triangulations among merchants, customers, and objects. Martin finds that objects not only reflect culture, they are the means to create it.

Copyright:

2010

Book Details

Book Quality:

Publisher Quality

Book Size:

288 Pages

ISBN-13:

9780801898488

Related ISBNs:

9780801887277

Publisher:

Johns Hopkins University Press

Date of Addition:

02/11/21

Copyrighted By:

The Johns Hopkins University Press

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Art and Architecture, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.