The Luxury Market in India: Maharajas to Masses (2012)
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- Synopsis
- A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137264169
- Related ISBNs:
- 9780230336728
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 02/12/21
- Copyrighted By:
- Glyn Atwal, Soumya Jain
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- G. Atwal
- Edited by:
- S. Jain