Marketing in Context: Setting the Scene (2013)
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- Synopsis
- The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137297112
- Related ISBNs:
- 9781137297105
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 02/13/21
- Copyrighted By:
- Chris Hackley
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.