The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan (2013)
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- Synopsis
- Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137322630
- Related ISBNs:
- 9780230296831
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 02/13/21
- Copyrighted By:
- Philip J. Kitchen
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- P. Kitchen
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- by Philip J. Kitchen
- in Nonfiction
- in Business and Finance
- in Communication
- in Sociology