Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks (2012)

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Synopsis
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Copyright:
2012

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137511867
Related ISBNs:
9780230340343
Publisher:
Palgrave Macmillan US, New York
Date of Addition:
Copyrighted By:
N/A
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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