Retail Marketing Management (1st ed. 1987)
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- Synopsis
- Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '... in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Society
- Copyright:
- 1987
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781349106660
- Related ISBNs:
- 9780333485804
- Publisher:
- Macmillan Education UK
- Date of Addition:
- 02/16/21
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Medicine
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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