Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific (1st ed. 2021)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into UK education collection to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789811585173
- Related ISBNs:
- 9789811585166
- Publisher:
- Springer Singapore, Singapore
- Date of Addition:
- 02/26/21
- Copyrighted By:
- Springer Nature Singapore Pte Ltd.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Science, Animals, Computers and Internet, Business and Finance, Law, Legal Issues and Ethics, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Rachel Hay
- Edited by:
- Lynne Eagle
- Edited by:
- Abhishek Bhati
Reviews
Other Books
- by Rachel Hay
- by Lynne Eagle
- by Abhishek Bhati
- in Nonfiction
- in Science
- in Animals
- in Computers and Internet
- in Business and Finance
- in Law, Legal Issues and Ethics
- in Communication
- in Sociology