Visual Merchandising Second Edition: Escaparates E Interiores Comerciales (2)
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- Synopsis
- A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 224 Pages
- ISBN-13:
- 9781780675534
- Publisher:
- Quercus
- Date of Addition:
- 07/11/21
- Copyrighted By:
- text 2008
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.