Advertising to Children: New Directions, New Media (2014)
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- Synopsis
- This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137313256
- Related ISBNs:
- 9780230252028
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 03/14/21
- Copyrighted By:
- respective authors
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Religion and Spirituality, Business and Finance, Psychology, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- B. Gunter
- Edited by:
- F. Blumberg
- Edited by:
- C. Oates
- Edited by:
- M. Blades
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