Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia (2nd ed. 2015)
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- Synopsis
- This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137359179
- Related ISBNs:
- 9781137359162
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 03/14/21
- Copyrighted By:
- M. Roll
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.