City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality (2015)
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- Synopsis
- This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137387967
- Related ISBNs:
- 9781137387950
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 03/15/21
- Copyrighted By:
- M. Paganoni
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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