A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (2014)

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Synopsis
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137389084
Related ISBNs:
9781137389060
Publisher:
Palgrave Macmillan UK, London
Date of Addition:
Copyrighted By:
Pierre-Yves Donzé
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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