Pricing, Online Marketing Behavior, and Analytics (2014)

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Synopsis
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137413260
Related ISBNs:
9781137413253
Publisher:
Palgrave Macmillan US, New York
Date of Addition:
Copyrighted By:
Aurelio G. Mauri
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Mathematics and Statistics, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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